Events With Benefits® Podcast

Experts in the fundraising arena, Renee Zau, Danny Hooper, and Ian Lauth, have pooled their nonprofit expertise to create an educational podcast called Events with Benefits®. Covering topics related to nonprofits and fundraising, the podcast steps inside the world of event fundraising, seeking to provide insights to event planners, nonprofit staff, and volunteers. The episodes are designed to assist nonprofit organizations in achieving success with fundraising events and raising money.

The Events with Benefits podcast episodes are each 30 to 40 minutes in length, allowing listeners to gain quick access to new ideas for future events. Episodes feature special guests from many backgrounds within the nonprofit industry, who share their personal experiences and lessons learned. Listeners can subscribe, stream or download the podcast episodes, which are available on iTunes and at EventswithBenefits.com

One of the most popular episodes is #6: Thinking Big with Noah McMahon, Founder and CEO of Anonymous.  McMahon, who specializes in holding multi-million dollar events, explains his 3 building blocks for having a lasting relationship with donors and event sponsors, in order to multiply the impact of funds raised.  He also shares many extremely helpful event planning tips.  

Meet the Podcast Hosts:

• Renee Zau, CEO & Co-founder of DonationMatch.com, has personally worked on over 50 charity events and mentored over 100 business owners.  She personally has experienced and understands the frustrations and challenges that people face during the in-kind donation process.    

• Benefit auctioneer Danny Hooper has had an award-winning career through thousands of on-stage performances and the creation of Danny Hooper Productions.  He has also had experience as a recording artist, motivational speaker, comic emcee, and celebrity benefits auctioneer.

• Ian Lauth, VP of Marketing at Winspire, works for a company that provides unique experiences for charity auctions or fundraisers, allowing users to place exclusive travel packages into their charity auctions.  

Infographic - Where Are We Now?

If you saw our original infographic on Pinterest, you'll notice it was released in 2012, when DonationMatch was just over a year old. Apparently the statistics and data are still appealing, as it continues to be our most popular pin, but the numbers are frankly a bit outdated. So, it's with great pleasure that we share updated results. Congratulations to the schools, charities, businesses, and brands who made these win-win connections!  

Many thanks to Bella Vidaña for contributing to this infographic's creation.

Newest Facebook Update + Our Cheat Sheet To Boost Benefits of "Thank You" Posts

By Renee Zau, Co-founder & CEO, DonationMatch According to Mashable,

"Beginning Tuesday [February 25, 2014], when a Page tags a separate brand or celebrity Page in a post, that content may surface for followers of both Pages. For example, if Mashable posts a story to Facebook and tags Google's Page, the post could now appear in News Feed for both Mashable fans and Google fans."

This is AWESOME news for all our members who are on Facebook, and a great reason to announce one of DonationMatch's upcoming features: social media "cheat sheets." Starting in March, event organizers will be emailed a list of  Twitter and Facebook accounts of companies from whom they received donations through DonationMatch to be able to easily tag/mention and thank them in posts! No more searching for accounts.

How does the Facebook update tie in to our cheat sheets? It means that a nonprofit's Facebook Page post tagging a donor may be seen by followers of BOTH the company and nonprofit's Pages. The company's fans could see the company they like being charitable, and the organization's fans could be introduced to a company that supports their favored cause. WIN-WIN!

We've seen more and more socially savvy event organizers engaging with donors (like this recent series of Twitter thank-you's by Spirit of Sharing), and companies are noticing. Sure, giving back to the community can be reward in itself, but publicly thanking them, raising their visibility, and making charitable companies more successful means that they will be able to continue donating for years to come.

Not sure how to tag/mention a Business in a post/tweet? Check out the simple instructions on Facebook and Twitter.

Again, we're VERY excited to be soon adding this unique "cheat sheet" reminder that will benefit our nonprofit and donor brands/business members alike and expect it to further help amplify the good you are all doing together.

In what unique ways have you publicly thanked your donors, or been thanked?

Planning Tools Loved by Organized Auction Chairs

Guest blog post by Sherry Truhlar of Red Apple Auctions. 

I thought about writing on this topic a few months ago and decided, “Nope. I need to save this topic until January.”

The reason being is that January is the month that many stores -- Home Depot, Walmart, Kmart, Target, Staples, The Container Store (the annual Elfa® sale) -- advertise one particular theme.

Getting organized!

This is THE month that many stores promote organization.

Volunteer Auction Chairs need to be organized. They are often working with many volunteers to plan the fundraising auction. Keeping track of the big picture -- AND the details -- is part of the job.

Here are four organizational tools I’ve seen other Auction Chairs have success using:

• Google Calendar and Google Docs: This combination is perhaps the most popular online method for staying organized and sharing information. The tools are free and enable your entire committee to keep up-to-date.
• Standard paper calendar: Whether it’s an “At a Glance” or some other brand, paper calendars are still popular among auction chairs. It allows for the entire month’s activities to be seen on one page, which many people like.
• Electronic calendars: With so many people using their phone to keep up-to-date, it’s no surprise that tech-savvy Chairs opt to use their mobile phone as their master auction calendar.
• Subject-related notecards (see photo): Last month I had a meeting with two Auction Chairs. One had brought notecards labeled with auction topics, such as Setup/Decoration, A/V, Silent Auction, Food & Beverage and so forth. As we talked through different subjects, she’d list “to do’s” on each card related to that topic. She could then follow up later on those tasks, or hand it off to the appropriate volunteer managing that activity. Clever!

Benefit auctioneer Sherry Truhlar publishes "Benefit Auction Ideas," a bi-monthly e-zine for auction chairs seeking to improve the financial results of their charity auctions. Get your own copy - and a F'REE gift! - at www.RedAppleAuctions.com.

What other tools have you successfully used to keep yourself organized in the planning process?  We'd love to know in the comments below!

What Information Should You Collect Before Your Next Event - And Why?

Constant Contact has developed a simple strategy for asking the right questions, and in a blog post they explain why obtaining the right information is so valuable in planning your next event. The key to collecting the right guest information before your next event is to start with an online registration form. This allows you to easily learn more about your guests as part of the ticket purchase process. Anyone can use a company like Eventbrite, TicketDerby, or Ticketleap to make it easier, and the best will suggest pertinent questions that will help in planning your event. Knowing what to ask and keeping the form streamlined is crucial.

According to Constant Contact's strategy, #1 is demographic information.  "A nonprofit can use demographic data when planning entertainment or auction items for their annual silent auction fundraiser." Here is their list of what to collect:

1. Demographics: Name, age, gender, even zip codes can matter to sponsors and event partners.

2. Number of guests: Plan seating, food, and amenities better with an accurate count.

3. Contact information: Don't forget about asking for email addresses for follow-up surveys or future communications.

4. Event-specific information:  Are there meal or seating choices to make?  Need t-shirt sizes for giveaways? Can you sell raffle tickets or add-ons in advance?

5. Payment method

At DonationMatch, we do our best to collect the right information on behalf of our users, too. To help companies and brands find their target markets (and nonprofits present themselves to the right opportunities), we ask event organizers for attendee demographics, ticket prices, estimated attendance, social media links, and more. And even before events can be listed on DonationMatch to be eligible to receive goods, a nonprofit's IRS status and account contact must be verified. Because we know nonprofits need to be mindful of the products and services they accept, we now use third-party resources like Yelp to check donor companies, too. We know having better information at your fingertips creates a better experience for both the giver and the receiver.

If your intent is to create a more successful event, asking for more of the right information, and understanding how to use it, is essential. Read Constant Contact's full articles for their strategy and explanations.

What information do YOU collect for a better event?